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DATA PLUS — ABOUT US

Smarter Hospitality Finance Starts Here

At Data Plus, we believe hotel finance should be simple, powerful, and purpose-built. For over 50 years, we’ve partnered with hospitality leaders—from boutique independents to global chains—transforming financial operations from daily struggle to strategic advantage.

4.8/5.0 Customer Satisfaction

Meet the Team
Board of Directors
Food & Beverage
HR & Payroll
Reporting & Analytics
Payments
Procurement
USALI Compliant
Integrations

Our Mission

To empower hotels with the financial clarity and control they need to thrive. We believe hospitality finance shouldn't be a daily struggle—it should be a strategic advantage.

Why We Exist

We've seen hotel teams buried in spreadsheets, chasing down invoices, and struggling to reconcile data across disconnected systems.

That's why we built Data Plus—to turn financial chaos into clarity, and help hotels operate with confidence. With 1,000+ properties trusting us and $2+ billion processed annually, we're the proven choice for hospitality finance.

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Board of Directors

Our board brings deep expertise in hospitality, finance, and enterprise technology—guiding Data Plus with strategic oversight and long-term vision.

Bruce Bensetler

Founder, CEO & Chairman

Visionary leader with over five decades of hospitality finance innovation. Under Bruce's leadership, Data Plus has grown from startup to the trusted financial platform for 1,000+ properties worldwide.

Dave Disque

CSO, Investor & Board Member

Strategic operator and fintech investor with deep roots in B2B payments. Former President & CEO of Edenred Pay, where he drove innovation and expanded strategic partnerships in the payments industry.

Tim Millhouse

Board Member & Technology Advisor

Former CTO at Edenred Pay, architect of secure, compliant, and scalable enterprise platforms processing billions annually. His expertise ensures Data Plus delivers enterprise-grade reliability that financial operations demand.

Meet the Team

Our team is committed to helping hotels fully realize the potential of their financial data.

Bruce Bensetler

Founder and President

John Bensetler

Chief Technology Officer

Dave Disque

Advisor / Investor

Glenn Price

VP, Enterprise Sales

Andrea Martter

Customer Service Manager

Erik Shutte

Senior Project Manager

Who We Serve

Data Plus can help streamline operations, improve efficiency, and support sustainable growth for hotels of any size.

Who is Data Plus For ?

Select Service Hotels

Built for lean teams and tight margins. Automate accounting, procurement, and payments—so your staff can focus on operations, not spreadsheets.

Full Service Hotels

Unified visibility across every department. Real-time performance data and 12th Edition USALI-compliant reporting that keeps rooms, F&B, spa, and events in sync.

Hotel Management Companies

Multi-property financial accounting and reporting, simplified. Real-time portfolio consolidation with 12th Edition USALI-compliant, investor-ready financials.

Pricing Plans
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What Sets Us Apart?

Data Plus can help streamline operations, improve efficiency, and support sustainable growth for hotels of any size.

50+

Years of hospitality focus

4.8/5.0

Customer Support Rating

99%

Customer Recommendation

200+

Secure Integrations

$2bil +

Annual Processing

50%

Month-end Close Reduction

Built for Hospitality, Not Adapted

Unlike generic accounting software, every feature starts with hotel operations in mind. USALI compliance, multi-property consolidation, complex ownership structures—we speak your language.

Integration Leadership

DP Connect delivers robust APIs to unite your entire tech ecosystem (PMS, POS, payroll, and more) with no integration fees, no manual data transfers, and no duplicate entry. Just automatic, real-time data flow that transforms disconnected systems into one powerful financial command center.

True Partnership

Our 4.8/5.0 support rating and 99% customer recommendation rate aren't luck—they're 50 years of putting customers first. We succeed when you succeed.

Data Plus Product Suite

Built for the unique demands of hoteliers and anchored by our core platform, DP Finance

DP Finance

Core Platform

The required foundation for hospitality accounting, USALI reporting, and compliance.

DP Supply

Procurement Module

Procurement that connects purchasing to accounting seamlessly.

DP Invoice

Invoice Module

AI-powered invoice capture with 99.5% accuracy.

DP Pay

Payment Module

Secure payment automation with fraud protection and virtual card rebates.

DP Connect

Integration Module

235+ integrations that eliminate data silos and manual entry.

4.8/5.0 on Hotel Tech Report

What Our Customers Say

"I trust the numbers. I don't doubt the data. In 10+ years, we've never hit a crisis."

  • 100% invoice digitization
  • Zero downtime in 10+ years
  • Seamless audits

Drew Jenkin

Director of Finance, Trump International Hotel Las Vegas

"Easy to learn and understand the flow of data within the system and the support team has always been consistently efficient and knowledgeable to help with any issues."

Soolin Lee

Corporate Director of Finance, Trump Corporate

"Intuitive software, easy configuration and implementation, seamless interfaces with PMS and purchasing applications."

Michael Straube

Chief Administrative Officer, Aloft Chicago Mag Mile

"Its strength is in its simplicity. The program is solid, auditable, and has safeguards to prevent posting errors and duplicates. Best of all, the data is completely exportable and logical to work with."

John Grigas

Controller, Madison Concourse Hotel

"Data Plus continues to innovate and develop tools specifically for hospitality, food & beverage. Any hotel Controller looking for a GL solution and values excellent customer service needs Data Plus."

Heather Samudio

Regional Controller, Hotel Californian

"Data Plus has excellent customer service. The products are easy-to-use with custom reporting capabilities and the ability to share and compare reporting across several entities — everything you need from hotel accounting software."

Mike Abrams

CFO, Packwood Mangement

"We've been using Data Plus for over 25 years. They continue to invest in their products and customer support. We continue to have an excellent partnership with Data Plus."

Don Mccall

CFO, Newport Hotel Group

"I've worked with Data Plus for 14 years and highly recommend this system, specifically the Accounts Payable and General Ledger modules. Their greatest asset is their competent and knowledgeable team. Their support is top notch."

Cathy Gallagher

Director of Finance, Trump International Hotel and Tower New York

"Hotel Accounting Dream System — It is so easy to use! Their support team always responds without delay. Any time we had questions or needed changes they were willing and able to do whatever we needed to make it work for our hotels."

Jessica Wright

Assistant Director of Finance, Primland / Auberge Resorts

"Customer support is very responsive and always resolves issues. The DPHS team is very easy to work with and their hotel accounting software is very user friendly."

Allen Ruffin

Corporate Controller, Cooper Hotels

"We have used Data Plus as our hotel accounting software for over 10 years and most like its reliability and features specific to the hospitality industry. The product is intuitive, easy to use and supports all of the necessary functions for daily hotel operations and financial reporting."

Mark Hawthorne

COO, Trump International Hotel and Tower New York

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